Wednesday, June 20, 2007

K-Rock Is Back...and it still sucks

So much for Free-FM. The corporate overlords at CBS Radio and their masters above them decided to bring back the K-Rock brand to the 92.3 frequency almost a month ago but as they brought back the same tepid contemporary rock format, no one seems to care. Though despite placing a certain oft-mentioned band right dead smack in the center of their website, K-Rock has resumed playing bands like that on a minimal level and sticking to the same post-Linkin Park brand of downer rock or emo. They will never succeed if they don't at least try to offer something different. With the internet staring them down, and the diversity of music tearing apart the profitability and credibility of their genre, K-Rock needs to mix it up and mix it up fast. Don't be afraid to play indie rock and pop like the Hold Steady or the Decemberists. Take whatever flavor of the month is currently the darling of dance-rock, world music or gypsy rock, or alt-country and run with them. Instead of 30 Seconds to Mars, My Chemical Romance, or even the Foo Fighters, play Wilco, the Fratellis, and Arcade Fire. Instead of insisting that Papa Roach is still around, play Jarvis Cocker. There is a reason that K-Rock was shelved. Bringing it back the way it was is not a sensible solution. Even if playing the stuff they should be playing fails, they should at least try it. Go down in a blaze of glory instead of a blaze of mediocrity.

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1 Comments:

At June 21, 2007 at 10:25:00 AM EDT, Anonymous Anonymous said...

you haven't listened thoroughly enough. it's worse than you imagined. led zep, tom petty, pearl jam, and an occasional linkin park song.

 

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